Archive for the ‘ The Inside Scoop ’ Category

Savings Head North – Google Offers Canada

Google Offers Canada Another great titbit of news that managed to work its way out during the #anightwithgoogle event was that Google Offers is coming to Canada!

While Google offers currently offers American service in 13 major American cities and is rolling out to 28 more in the coming months.

But at the A Night With Google conference Ray Reddy let slip that Google Canada is getting ready to roll out Google Offers for Canadians. Many people questioned if Google offers would ever gain any form of momentum and be able to be a viable competitor for Groupon. It seems now however that with Groupon slowing down as it stumbles towards an IPO, Google is taking advantage of it’s massive resources and infrastructure and already gearing towards launching in at least one other country.

Needless to say Google offers will be well welcomed in Canada where Groupon is a popular savings resource. We’ll be sure to keep our Canadian readers posted!

 

 

A Night with Google Coverage – Entrepreneurship Part 1

On October 5th we at Brandspiel had the great honor of attending the #anightwithgoogle speaker series at the Wilfred Laurier University in Waterloo, Ontario, Canada. Over the next few days we are going to be releasing our coverage of this event, keynote lectures from the speakers and backstage interviews.

To get things started we’ve got  Ray Reddy, former CEO of Pushlife and now lead of the Google Mobile Commerce team discussing entrepreneurship and startups. Due to Ray’s lengthy presentation we are going to split our discussion of it into two halves. First we will have a look at Ray’s background and the journey to start Pushlife and then follow up later with the Google acquisition, what it’s like working at Google, and Ray’s advice to young entrepreneurs.

In 2008 Ray Reddy founded a company he called “PushLife” with the hope to start immerse mobile markets in which people could shop, play and communicate in this unrestrained market. While Pushlife started as primarily a mobile commerce platform for music (and ringtones) it quickly evolved and became the mobile sales platform for a major Canadian mobile service provider by the name of Bell Canada.

 After that the path was clear for PushLife, the mobile market offered unparalleled convergence in one vertical, you had advanced hardware systems that were subsidized by the carriers and could now offer users their home computer, camera, day planner and a store in their pocket for low competitive prices.

“To put it in perspective” Ray says, “there are 140 million Camera’s sold world wide per year. However, Android is pushing 200 million devices world wide this year and they are only one player in the mobile market but suddenly there are 200 million more cameras out there.” That’s 200 million more digital application compatible cameras ready to share, upload, sell and purchase, applications, filters and photos.

The simple principle that Ray followed with PushLife was one he had observed from innovation giants such as Apple and Google, in the “Camera Case” above it was simple, “Don’t compete with the Camera; change what a Camera is!” suddenly by adding mobile network connections and other tools to your camera you have changed the game and that is the innovative connection that Mobile Networks and Mobile Commerce could provide.

After continuing to expand the innovative mobile commerce platform and expand the profitability of this vertical PushLife was acquired by Google in 2011 for the price of $25,000,000 (We suggested drinks were on Ray tonight – but he just laughed!), Ray and his team now lead up Google’s mobile commerce network and continue to build on mobile sales and applications.

Check back soon where we will be posting Ray’s advice to Startups, Ray’s time at Google, the full audio interview with Ray and talks from other Googlers!

Steve Jobs Death Confirmed – RIP Steve Jobs

Statement by Apple’s Board of Directors

CUPERTINO, Calif. — We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

Steve Jobs was a visionary of the marketing and product launch world; his unique insights and inspirations made Apple what it is today, and what it will be for years to come. We at brandspiel.com send our thoughts and prayers to those close to Jobs and the entire Apple family.

Apple Siri Voice Recognition Assistant #letstalkiphone

One of the most innovative features put forward by Apple in this new iPhone 4s launch is the Siri voice recognition assistant. Supposedly one of the most flexible voice recognition systems on the planet Siri will accept commands like: 

“Find me a Greek restaurant in Palo Alto”

or “When am I free on Friday” “You are free after 12pm on Friday” “Please enter a meeting for Friday at 2pm with Phil” and Siri will book the appointment.

Siri is capable of searching the internet, booking appointments, reading texts via bluetooth, dailing, searching and taking notes. Siri is not only a system for taking voice to digital text but Siri also interprets data, pictures,  and information to reply to your questions.

Siri can define words Wolfram Alpha definitions, help you search for the best deals on shopping and check your stocks

Siri fully supports English, French and German; and can over come Accents and understands contextual language and slang

Apple AirPlay #letstalkiphone

iPhone 4S can now do AirPlay mirroring. Presentations, Games. The AirPlay mirroring allows you to wirelessly display anything from your iPhone 4s wirelessly on your TV.

With high res powerful games anyway Apple plans to take a direct stab at console games 

Apple iPhone Now Replaces Point-and-Shoot Cameras #letstalkiphone

Apple now announces it the new camera features proudly built and supported by Sony. The new smart-phone technology is able to easily outrank your average point and shoot camera.

 

1.1 seconds to first picture. Second photo: .5 seconds
8MP Camera, 5 lens elements, 74% more light, Backside illuminated sensor, Hybrid IR filter for better colors, 1/3 quicker, sony made

 

Apple iPhone 4s – CONFIRMED #letstalkiphone

Apple announces the new iPhone 4S. The phone does not have many changes to the outside but the inside is an all new inside. The new iPhone shows massive power in gaming with a demo of God of War and Infinity Blade 2. The gaming power of the iPhone 4s can out perform the iPad 1 and keeps toe-to-toe with the iPad 2 in graphics and gaming acceleration.

Specs:

A5 Chip
Dual core processor
8 hours talk time battery
Intelligently switches between tow antennas to transmit and receive
7x faster graphics
6 hours browsing
9 hours wifi
iPhone 4S up to 14.4 mbps down (Download 2x faster)
Dual-band phone World phone: GSM and CDMA

8MP Camera, 5 lens elements, 74% more light, Backside illuminated sensor, Hybrid IR filter for better colors, 1/3 quicker, sony made

Video image stabilization and 1080P

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